The “Congratulations to Komiks and New Year’s Eve – Celebrating the New Year in the Forbidden City” exhibition started on January 6th was extremely popular during the Spring Festival, and the Forbidden City even reached the point where “it is hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to visit the Forbidden City lined up in a long queue. Even the teams at the Treasure Hall and the Watch Hall lined up to the square from the entrance to the Cinema. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
Refined management of audience traffic
The hot winter tourists wave has formed a huge contrast with the previous winter. The fundamentals of exploration are the audience traffic management explored by the Palace Museum. Since 2012, in order to balance the huge gap between the off-season and the peak season, holidays and weekdays, the Palace Museum has repeatedly solicited social advice.
After full preparation and experimentation, starting from June 13, 2015, the Palace Museum has officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peak of visitors with more than 100,000 people or even 180,000 people per day no longer exists, and the audience has been evacuated in an orderly manner to other days, so everyone is more at ease when visiting the Palace Museum.
Effective regulation and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. With the continuous increase in the number of visitors, the pressure of on-site ticket sales is extremely high. As the Palace Museum continues to upgrade and renovate the ticket sales system, develop diverse ticket purchase methods, cultivate audiences’ online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually achieve continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the proportion of online pre-sale tickets reached 100%, officially entering the era of “museum full-network ticket sales”.
In this way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, the Forbidden City can handle 80,000 for several days.tps://comicmov.com/”>BabaylanThe “big test” for visitors. Although those who want to see have to endure the pain of no tickets, they guarantee the visitors’ experience of the exhibition, which is commendable.
This year’s eye-catching
The “New Year’s Day in the Forbidden City” exhibition was launched for the first time this year, and it has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went to see the exhibition on the first day of the Lunar New Year. “A few days ago, I visited the Guomao and saw the “New Year’s Day in the Palace” exhibition area of the Forbidden City. It felt quite interesting. Now the Forbidden City really has ideas on promotion. I haven’t been there for many years. When Komiks came to the palace, he took his son to the Forbidden City. ”
Ms. Hu’s words are indeed very representative. In recent years, with the development and promotion of the Forbidden City’s tourism cultural and creative products and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, which makes people unable to help but have a look at the new ideas.
Beijing Youth Daily reporter learned that the “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The cultural relics exhibition is located in the main hall of the Meridian Gate and Babaylan, a total of more than 1,000 imitations were used. It is worth mentioning that this is the first time that the Forbidden City restored the “Sky Lantern” and “Wansheng Lantern”. The sky lantern and the Wansheng Lantern were one of the most grand activities during the early and mid-Qing Dynasty. From the time of establishment to withdrawal, more than 8,000 people were used.
Accounting changes
Celebrating the New Year in the museum became a fashionCinema
According to Xinhua News Agency, during the Chinese New Year, many museums across the country ushered in a peak of crowds. Visiting the Henan Provincial Museum on the second day of the 19th day of the 19th day of the 19th day of the 19th day of the 19th day of the 19th year of the 19th year of the 19th year of the 19th year of the Henan Provincial MuseumThe number of people is about 8,000, which is about twice that of the usual weekend. The exhibition hall of “Golden Pig Gongfu – Ji Hai New Year’s Zodiac Cultural Relics Pictures Joint Exhibition” attracted countless visitors; in the Six Dynasties Museum in Cinema, Jiangsu Province, the “schedule” of the New Year in old Nanjing is also eye-opening. As the most treasure-rich and influential museum in the country, the Forbidden City, which is nearly 600 years old, has soared during the Spring Festival this year. It is not surprising that tickets for the 7-day holidays are booked early.
Shan Jixiang, director of the Palace Museum, introduced that the “New Year’s Day – Celebrating the New Year in the Forbidden City” has been launched for more than 20 days, and the average number of visitors per day has exceeded 20,000. In the “Pray for Blessings and Welcomes Fortune” unit, people can see the word “Fu” written by the emperors of Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang; the “Dunqin and Mu Clan” unit restores the scene of the emperor and his clan relatives and concubines having banquets on New Year’s Day; the “Entertainment and Entertainment” unit reproduces various entertainment activities of the ancients during the New Year, such as the Eight Banners performing “figure skating” and acrobatics on the ice.
Wenbian volunteer Guan Jun said: “2BabaylanAfter 20015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is getting higher and higher.”
Wenbian experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming an option that people cannot ignore during the Spring Festival, along with the Spring Festival Gala, New Year’s movies, New Year’s concerts, Lantern Festival, etc.
Take a tour route for the 2019 Forbidden City Exhibition
After entering the door, first look at the exhibition in the morning gate and Yanchi Tower – walk along the three halls and see the different door gods of each hall – go to the Qing Palace to see the restored palace lanterns – go to the Cining Palace to visit the temple fair and buy – and then go to the Yanxi Palace of the East Six Palaces to see the Internet celebrity palace. At the same time, there are also the newly renovated Treasure Hall and Watch Hall in the eastern area, which will definitely make you excited!
Focus 1: Palace lanterns and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Research on the Forbidden CityCinema not only found the usage and historical evolution of the sky lanterns and lunar life lamps in the literature, but also found the light body models, lamp couplet samples and original lamp poles in various warehouses, and the “tianlong lanterns” and “lanar life lamps” that have disappeared for the first time.
Focus 2: KomiksBuy
January 28 (Little Lunar New Year href=”https://comicmov.com/”>Komiks) to February 12 (the eighth day of the first lunar month), in the Cining Palace Garden and the square outside the Cining Gate, 145 Chinese time-honored enterprises from 10 provinces (cities) in Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi will display special food, silk clothing, daily necessities, study supplies, Cinema, jewelry, jade, cultural and creative products, intangible cultural heritage crafts, etc. The New Year cultural and creative industries of the Forbidden City can also be purchased here!
Highlights 3: Visit the New Year Exhibition
BabaylanThe exhibition “New Year’s greetings – KomiksCelebrating the New Year in the Forbidden City” will be held at the Meridian Gate, East Yanchi Tower, and West Yanchi Tower. For example, the “Duanqin and Family” unit displays the scene of the emperor and his clan relatives and concubines having a banquet on New Year’s Day. The banquet table is arranged in accordance with the records of the 48th year of Qianlong (1783), and more than 100 cultural relics are used, which is very spectacular. (Reporter Wang Yan)