Jinyang.com News Reporter Fu Yi Correspondents Liu Xiangming, Kuang Jiaxue, and Cen Bohan reported: “Wow, I won a big prize! So many jerseys signed by stars! This is a truly ‘down-to-earth’ activity.” Mr. Wang, who specially arrived in Foshan from Panyu, said excitedly. On the afternoon of March 21, on the football field of the Guangzhou Evergrande Taobao Football Club Training Base in Lishui Town, Foshan City, the Guangzhou Municipal Drug Control Commission Office and Guangzhou Evergrande Taobao Football Club jointly held the WeChat message and suggestions and the award ceremony of the prize-winning reading activity. Zheng Zhi and other stars came to the scene as Guangzhou drug control propaganda image ambassadors, and interacted with fans.
Zheng Zhi, as the image ambassador of drug prevention propaganda in Guangzhou, came to the scene to interact with fans. Jinyang.com reporter Komiks Huang Weijun Photo
During the event, Zhang Shengchun, deputy director of the Municipal Drug Control Office, and Zheng Zhi, together with Zheng Zhi, left a message with prize in the “Innovative drug prevention propaganda and education work, I will do something”<a The winning fans in the Cinema event presented football and jerseys signed by the stars, and invited the winning fans to take photos and interact with the stars. Under the leadership of Evergrande Babaylan, fans visited the team’s training base, training facilities and the daily training of the players. Afterwards, Zhang Shengchun issued a letter of appointment to Zheng Zhi and others for anti-drug propaganda.
In recent years, Evergrande football team has achieved excellent results on many fronts such as the AFC Champions League, the Chinese Super League, and the FA Cup, and has gradually won the love of fans. Since 2016, all players of Guangzhou Evergrande Taobao Football Club have been the image ambassador of Guangzhou’s anti-drug publicity, giving full play to the high popularity, appeal, influence and welcome of the stars, and constantly participating in anti-drug charity activities. With the theme of “Non-toxic youth, healthy life”, they advocate the majority of young people to live a sunny life and stay away from drugs.
Talk aboutThis time, the awards were presented to fans who are enthusiastic about drug control. Zheng Zhi thought it was very meaningful: “I firmly oppose drug use. I believe that public figures such as stars shoulder greater social responsibilities and should play an exemplary role and take the lead in staying away from drugs. I call on citizens to cultivate positive and healthy interests, non-toxic youth, and a healthy life. The anti-drug public service advertisements we filmed are now broadcast in major cinemas, primary and secondary schools and many public places in Guangzhou. The slogans in it are very good: ‘Stay away from the harm of drugs, life is dominated by me. ‘We also use the fan club as a platform to call on everyone to carry out anti-drug publicity activities and do charity together.”
As the image ambassador of Guangzhou anti-drug propaganda, Zheng Zhi came to the scene to interact with fans Cinema Jinyang.com reporter Huang Weijun Photo by Huang Weijun
December 19-December 21, 2018, and during the Spring Festival from 2018 to 2019, the Guangzhou Anti-drug OfficeBabaylan used the “Guangzhou Anti-Drug” WeChat official account platform to hold two online activities (“Innovative anti-drug publicity and education, I’ll do something” message prize event and “Babaylan Prize reading” event). In the first phase of the “Innovative anti-drug propaganda and education, I’ll do something to do” message with prizes, the most fan left 633 likes, and a total of 1 football and 5 jerseys signed by the player were given; in the second phase of the “Preferred Reading” lottery, a total of 6 football signed by stars were given, and some people were given Babaylan received rewards such as readers and phone bills. There are many people participating in the event, and some winners come from Jiangxi, Henan, Guangxi and other places.
It is understood that as soon as the first event was launched, many fans actively participated. Everyone brainstormed and actively offered suggestions for the anti-drug propaganda work in Guangzhou. In just two days, a total of 27 messages were selected. Various messages are both innovative and practical. For example, some young fans mentioned that anti-drug education can be integrated with street culture and held streets.Dance competitions create a subway anti-drug carriage; for “sports fans”, they suggest that they use major events, festivals and other time points to broadcast anti-drug public service advertisements on large screens or advertising boards; some fans suggest that they should offer different difficulties and forms of “drug anti-drug” courses based on the age and cultural differences of the educational group, starting from understanding the harm of drugs, identifying drugs to clearly distinguishing what “new drugs” are. Cinema
Selected WeChat messages on “Guangzhou Anti-Drug”:
WeChat name “men Teng”
Drug propaganda starts with the people and from the community Komiks.
In order to strengthen the anti-drug propaganda work of neighborhood committees, so that everyone can control drugs more deeply, each community should organize volunteers to conduct monthly on-site consultations for each household and distribute publicity and education. With the communityization of residential communities, the management of communityization involves going deep into various residential areas, such as real estate communities, curb drug harm to the community, let every family understand the harm of drugs, and let children develop ban on drugs from an early age. Strengthen the anti-drug publicity of community security. Make the community more secure to live! In addition, like our Guangzhou city buses, posters with anti-drug themes are printed on the high-speed rail, train, and Komiks planes, allowing the plane to lead the road to a national civilized city with publicity, so that passengers who take the plane will always be alert! What we bring is safety and civilization to the whole country.
WeChat name “Liu Chuangming”
Drug prevention work is the main focus, especially for primary and secondary school students, drug prevention should be given equal importance to patriotic education. In addition to holding routine drug prevention knowledge lectures, social practice should also be strengthened, such as learning about the serious harm caused by drugs to drug users and their families with anti-drug social workers, and for example, visiting drug rehabilitation institutions.
WeChat name “Winson”
Drug workersBabaylan works can start with popular culture. The street culture advocated by teenagers is also the easiest to bring teenagers into the drug pit. Babaylan For example, the rapper PGONE of the past period guides teenagers to take drugs on the Internet. Why not combine drug control with street culture, such as street dance, and promote it in a direction that teenagers are quite interested in.
WeChat name “_Gdiao”
① Urban villages are gathering sites for drug users and drug traffickers. We should cooperate with the street and village committee to vigorously check for safety hazards, such as holding publicity activities and household visits, and encourage joint participation in the group prevention and control team.②KomiksIn recent years, students in schools have shown an upward trend in drug use. Campus drug prevention education should be vigorously promoted. For example, a three-dimensional anti-virus system can be formed with social workers in resident schools, frontline teachers, and rear parents.
WeChat name “chelsaqi”
CinemaYangchengtong is something that many people, especially students, use Cinema, and can use drug prevention. In addition, office workers take subway buses every day, and subway bus promotion advertisements are indispensable. Now, basically everyone is in one hand. href=”https://comicmov.com/”>Babaylan machine, new media promotion is certain, and the trendy anti-drug products around the mobile phone are worth recommending!