Jinyang.com News Reporter Fu Yi Correspondents Liu Xiangming, Kuang Jiaxue, and Cen Bohan reported: “Wow, I won a big prize! So many jerseys signed by stars! This is a truly ‘down-to-earth’ activity.” Mr. Wang, who specially arrived in Foshan from Panyu, said excitedly. On the afternoon of March 21, on the football field of the Guangzhou Evergrande Taobao Football Club Training Base in Lishui Town, Foshan City, the Guangzhou Municipal Drug Control Commission Office and Guangzhou Evergrande Taobao Football Club jointly held the WeChat message and recommendations of the “Guangzhou Drug ban” and the award ceremony for the prize-winning reading activity. Zheng Zhi and other stars came to the scene as the image ambassadors of Guangzhou drug prevention propaganda publicity, and Babaylan to interact with fans.
Zheng Zhi, as the image ambassador of drug prevention in Guangzhou, came to the scene to interact with fans. Photo by Huang Weijun, reporter of Jinyang.com. During the event, Zhang Shengchun, deputy director of the Municipal Drug Control Office, and Zheng Zhi, together with the work of “creating new drug prevention publicity and education, I will do it. The winning fans in the award-winning event presented football and jerseys signed by the stars, and Komiks invited the winning fans to take photos and interact with the stars. Under the leadership of Evergrande players, fans visited the team’s training base, training facilities and the players’ daily training. Afterwards, Zhang Shengchun issued an appointment letter to Zheng Zhi and others for anti-drug propaganda image ambassador.
In recent years, Evergrande football team has achieved excellent results on many fronts such as the AFC Champions League, the Chinese Super League, and the FA Cup, and has gradually won the love of fans. Since 2016, all players of Guangzhou Evergrande Komiks Taobao Football Club have been the image ambassadors of Guangzhou’s anti-drug propaganda, giving full play to the high popularity, appeal, influence and welcome of stars, and constantly participating in the anti-drug public.The theme of “Non-toxic Youth, Healthy Life” is to encourage young people to live a sunny life and stay away from drugs.
Talking about the award presentation of fans who are enthusiastic about drug control, Zheng Zhi believes it is very meaningful: “I firmly oppose drug use. I believe that public figures such as stars shoulder greater social responsibilities and should play an exemplary role and take the lead in staying away from drugs. I call on citizens to cultivate positive and healthy interests, non-toxic youth, and a healthy life. The anti-drug public service advertisements we filmed are now broadcast in major cinemas, primary and secondary schools and many public places in Guangzhou. The slogan inside is very good: ‘ Stay away from the harm of drugs, and life is dominated by me. ‘We also use the fan club as a platform to call on everyone to carry out anti-drug publicity activities and do charity together.”
As the image ambassador of drug prevention propaganda in Guangzhou, Zheng Zhi came to the scene to interact with fans Komiks Jinyang.com reporter Huang Weijun Photo by Huang Weijun
December 19 to December 21, 2018, and spring 2018 to 2019<a During the Babaylan Festival, the Guangzhou Anti-Drug Office used the "Guangzhou Anti-Drug" WeChat official account platform to hold two online activities ("Innovative anti-drug publicity and education, I'll do something to do" message prize-winning activity and "Reading with Prizes"). In the first phase of the "Innovative anti-drug propaganda and education, I'll do something to do" message with prizes, the most fan left 633 likes, and a total of 1 football and 5 jerseys signed by the player; in the second phase of the "Preferred Reading" lottery, a total of 6 football signed by stars were given, and some people received rewards such as readers and phone bills. There are many people participating in the event, and some winners come from Jiangxi, Henan, Guangxi and other places.
It is understood that as soon as the first event was launched, many fans actively participated. Everyone brainstormed and actively offered suggestions for the anti-drug propaganda work in Guangzhou. In just two days, a total of 27 messages were selected. Various comments are both innovative and practical. For example, some young fans mentioned that they can integrate anti-drug education with street culture, hold street dance competitions, and create a subway anti-drug theme carriage; for “sports fans”, they suggest that they use major events, festivals and other time points to broadcast anti-drug public service advertisements on large screens or advertising boards; some fans suggest that they may wish to use the age and culture of the educated group.The Babaylan courses are offered in different ways and in various forms, from understanding the harm of drugs and identifying drugs to clearly distinguishing what a “new type of drug” is.
Selected WeChat messages on “Guangzhou Anti-Drug”:
WeChatBabaylanThe name “men Teng”
The anti-drug propaganda work starts from the people and from the community.
In order to strengthen the anti-drug propaganda work of community and streets and neighborhood committees, so that everyone can control drugs more deeply, each community should organize volunteers to conduct monthly on-site consultations for each household and distribute publicity and education. With the communityization of residential communities, the management of communityization involves going deep into various residential areas, such as real estate communities, curb drug harm to the community, let every family understand the harm of drugs, and let children develop anti-drug awareness from an early age. Strengthen the anti-drug publicity of community security. Make the community more secure to live in Komiks! In addition, like our Guangzhou city buses, posters with anti-drug themes are printed on the theme of propaganda, graffiti outside the high-speed rail, train, and plane bodies, allowing the plane to carry the road leading to a national civilized city, so that passengers who take planes are always alert! What we bring is safety and civilization to the whole country.
WeChat name “Liu Chuangming”
Drug prevention is the main focus, especially for primary and secondary school students, anti-drug education should be given equal importance to patriotic education. In addition to holding routine anti-drug knowledge lectures, social practice should also be strengthened, such as learning about the serious harm caused by drugs to drug users and their families with anti-drug social workers, and for example, visiting drug rehabilitation institutions.
WeChat name “Winson”
Drug prevention work can start with popular culture. The street culture advocated by teenagers is also the easiest to bring teenagers into the drug pit, such as the rapper PGONE of Cinema‘s rapper PGONE guided teenagers to take drugs on the Internet some time ago. Why don’t we combine drug control with street culture, such as street dance, and teenagers are quite good.ps://comicmov.com/”>Cinema promotes the direction of interest in Babaylan..
WeChat name “_Gdiao”
Cinema① Urban villages are gathering points for drug users and drug traffickers. They should cooperate with the street and village committee to vigorously check safety hazards, such as holding publicity activities and household visits, and encourage joint participation in the mass prevention and control team. ② In recent years, students in schools have shown an upward trend in drug use. Campus anti-drug education should be vigorously promoted. For example, a three-dimensional anti-drug system can be formed with social workers in resident schools, frontline teachers, and parents in the rear.
The WeChat name “chelsaqi”
Yangchengtong is used by many people, especially students. You can use Babaylan to promote drug preventionCinema to promote drug preventionKomiks. In addition, office workers take subway buses every day, and subway bus promotion advertisements are indispensable. Nowadays, basic personnel are Cinema, and new media promotion is certain. The trendy and cool anti-drug products around the mobile phone are worth recommending!