Jinyang.com News Reporter Fu Yi Correspondents Liu Xiangming, Kuang Jiaxue, and Cen Bohan reported: “Wow, I won a big prize! So many star-signed jerseys are from Babaylan! This is a truly ‘down-to-earth’ activity.” Mr. Wang, who specially arrived in Foshan from Panyu, said excitedly. On the afternoon of March 21, on the football field of the Guangzhou Evergrande Taobao Football Club Training Base in Lishui Town, Foshan City, the Guangzhou Municipal Drug Control Commission Office and Guangzhou Evergrande Taobao Football Club jointly held the WeChat message and recommendations of the “Guangzhou Anti-Drug” reading event. Zheng Zhi and other stars came to the scene to interact with fans as the image ambassadors of Guangzhou drug prevention propaganda.
Zheng Zhi, as the image ambassador of drug prevention in Guangzhou, came to the scene to interact with fans. Photo by Huang Weijun, reporter of Jinyang.com. During the event, Zhang Shengchun, deputy director of the Municipal Drug Control Office, and Zheng Zhi, together with “Innovative Drug Control Propaganda and Education, I will do something for the “innovative drug prevention publicity and education” work. Babaylan” message. The winning fans were presented with football and jerseys signed by stars, and invited the winning fans to take photos and interact with the stars. Under the leadership of Evergrande players, fans visited the team’s training base, training facilities and the players’ daily training. Afterwards, Zhang Shengchun Cinema issued a letter of appointment by Zheng Zhi and others to promote the image ambassador.
In recent years, Evergrande Football Team has achieved excellent results on many fronts such as the AFC Champions League, the Chinese Super League, and the FA Cup, and has gradually won the love of fans. Since 2016, all players of Guangzhou Evergrande Taobao Football Club have been the image ambassador of Guangzhou’s anti-drug publicity, giving full play to the high popularity, appeal, influence and welcome of the stars, and constantly participating in anti-drug charity activities. With the theme of “Non-drug youth, healthy life”, they advocate that young people live a sunny life and stay away from drugs.
Speaking of the award presentation of fans who are enthusiastic about drug control, Zheng Zhi believes it is very meaningful: “I firmly oppose drug use. I believe that public figures such as stars shoulder a greater social responsibility, and should play an exemplary role and take the lead in staying away from drugs. I call on the citizens to cultivate positive and healthy interests, non-toxic youth, and a healthy life. The anti-drug public service advertisements we filmed are now broadcast in major cinemas, primary and secondary schools and many public places in Guangzhou. The slogan inside is very good: ‘ Stay away from drug harm, Babaylan life is dominated by me. ‘We also take the fans’ association for href=”https://comicmov.com/”>Komiks platform calls on everyone to carry out anti-drug propaganda activities and do charity together.”
Zheng Zhi, as the image ambassador of drug prevention propaganda in Guangzhou, came to the scene to interact with fans. Jinyang.com reporter Huang Weijun Photo
From December 19 to December 21, 2018, and during the Spring Festival from 2018 to 2019, the Guangzhou Municipal Drug Control Office used the WeChat official account platform of “Guangzhou Drug Control” to hold two online activities (“Innovative anti-drug publicity and education, I will do something” message prize-winning activity and “Preferred reading” activity). In the first phase of the “Innovative anti-drug propaganda and education, I’ll do something to do” message with prizes, the most fan left 633 likes, and a total of 1 football and 5 jerseys signed by the player were given; in the second phase of the “Preferred Reading” lottery, a total of 6 football signed by stars were given by themselves, and some people were given rewards such as readers and phone bills. There are many people participating in the event, and some winners come from Jiangxi Babaylan, Henan, Guangxi and other places.
It is understood that as soon as the first event was launched, many fans participated. Everyone brainstormed and actively offered suggestions for the anti-drug propaganda work in Guangzhou. In just two days, a total of 27 messages were selectedstrip. Various comments are both innovative and practical. For example, a young fan mentioned that anti-drug education can be integrated with street culture, hold street dance competitions, and create a subway anti-drug theme carriage; for “sports fans”, they suggest using major events, festivals and other time points to broadcast anti-drug public service advertisements on large screens or advertising boards; some fans suggest that different kinds of “drug anti-drug” courses based on the age and cultural level of the educated group, starting from understanding the harm of drugs, identifying drugs to clearly distinguishing what “new drugs” are. Babaylan
Selected WeChat messages on “Guangzhou Anti-Drug”:
WeChat name “men Teng”
Anti-drug propaganda starts from the people and from the community.
In order to strengthen the anti-drug propaganda work of community and streets and neighborhood committees, so that everyone can control drugs more deeply, each community should organize volunteers to conduct monthly on-site consultations for each household and distribute publicity and education. With the communityization of residential communities, the management of communityization involves going deep into various residential areas, such as real estate communities, curb drug harm to the community, let every family understand the harm of drugs, and let children develop anti-drug awareness from an early age. Strengthen the anti-drug publicity of community security. Make the community more secure to stay Babaylan! In addition, like our Guangzhou city buses, there are posters printed with anti-drug themes, graffiti outside the high-speed rail, train, and planes, allowing the plane to lead the road to a national civilized city with publicity. This will keep passengers on the plane alert at all times! What we bring is safety and civilization to the whole country.
WeChat name “Liu Chuangming”
Drug prevention work is mainly prevention, especially for small and medium-sized students, anti-drug education should be given equal importance to patriotic education. In addition to holding routine anti-drug knowledge lectures, social practice should also be strengthened, such as learning about the serious harm caused by drugs to drug users and their families with anti-drug social workers, and for example, visiting the drug rehabilitation machine.
WeChat name “Winson”
Drug prevention work can start with popular culture, and teenagers advocatehref=”https://comicmov.com/”>Babaylan‘s street culture is also the easiest to bring teenagers into the drug pit, such as the rapper PGONE, a while ago, guided teenagers to take drugs on the Internet. Why don’t we combine drug control with street culture, such as street dance, and promote it in a direction that teenagers are quite interested in.
WeChat name “_Gdiao”
① Urban villages are gathering sites for drug users and drug traffickers. They should cooperate with the street and village committee to vigorously investigate safety hazards, such as Cinema to hold publicity activities and household visits, and encourage them to join the group prevention and control team. ② In recent years, students in schools have shown an upward trend in drug use. We should vigorously promote anti-drug education on campus. For example, a three-dimensional anti-drug system can be formed by the joint school-based social workers, the front-line teachers, and the rear-level parents.
The WeChat name “chelsKomiksaqi”
Yangchengtong is used by many people, especially students, and can use the help of promoting drug control. In addition, office workers take subway buses every day. Subway bus promotion advertisements are indispensable. Now everyone has a mobile phone, and new media promotion is certain. The trendy and cool anti-drug products around the mobile phone are worth recommending!