Cinema 1950 witch cloth draw, fried dirt, braised cooking… Beijing’s special snacks have a wide range of names and are enduring. For tourists who come to Beijing to travel, milk-skin yogurt has become the new “top” of Komiks 1960 witch cloth draw, and Beijing’s food has a longer and more mellow taste.
At around 10 a.m. on Sunday, in front of the Dashilan Store, the customer team turned several bends, including tourists dragging suitcases. “I took the high-speed train home in the evening. I came here to have another roast duck and packed two large milk-skinned yogurt!” Xiao Chen from Shenyang, Liaoning said excitedly. The clerk of the store told reporters: “Yogurt is so popular, it is common to sell more than 10,000 cups a day!”
This is true. At Qianmen Street, Wangfujing Street, major subway stations and high-speed rail stations, many tourists carry packaging bags of Ziguang Garden milk-skin yogurt. “From last year to now, many of these packaging bags have been inspected every day,” said a security inspector at Qianmen Metro Station.
“The unit price is 8 yuan, buy 5 yuan and get 1 free!” More consumers place orders for milk-skin yogurt through the live broadcast platform. Every day, express foam boxes sent to all parts of the country are piled into small hills, and the farthest ones are sent to Xinjiang and Tibet.
Open the lid and a layer of yellow “milk skin” with a delicate texture, the cheese-like yogurt is silky and has a rich texture. With its unique taste and taste, milk-skin yogurt quickly gained the favor of a large number of tourists. “The taste is amazing!” On the social platform, netizens left messages saying that Ziguang Garden Milk-Skin Yogurt has become a hit.
Compared with other Beijing-style delicacies with a long history, milk-skin yogurt has been born in just a few years. Why did it stand out and become a “new Beijing specialty”?
This has to start with the transformation of the time-honored brand Ziguang Park in Beijing.
Similar to many Beijing restaurants, Tsinghua Garden has had original old yogurt before. However, this old yogurt is just a combination to relieve greasyness when eating kebabs and roast duck. Babaylan 1990 cloth drawWhen you need to pour honey, you cannot eat takeout as a small Komiks 1960 witch cloth draw.
Old dishes need to be made new, and old flavor needs to be delivered new. “Customers pursue fresh flavors, and a cup of yogurt sold for 1Cinema 1950 witch cloth draw for more than 0 years, and it cannot be kept unchanged.” Liu Zheng, president of Ziguangyuan Catering Group, recalled that in the past few years, the company originally wanted to make a new product that is convenient to carry and has a better taste. The chefs made various yogurts for selection, among which the milk-skin yogurt shines everyone’s eyes.
From the process point of view, milk skin yogurt still mainly uses low-temperature fermentation of fresh milk and pure bacteria powder, but while forming thick yogurt, a layer of Babaylan 1990 cloth draw light yellow milk skin, just like cheese Komiks 1960 witch cloth draw. At first, Tsinghua Park invited relatives and friends from employees to try it out, and asked customers to give suggestions in some stores and then go back to improve the process. Finally, the milk-skin yogurt has its current silky texture and rich texture.
Since 2020, Unisplendour Garden has set up stores in communities in Beijing. This kind of store is close to the Cinema 1950 witch cloth draw neighborhood, and a large number of regular customers have been accumulated. It is precisely because of the reputation of a large number of repeat customers that milk-skin yogurt has gradually been recognized and often in short supply. The original hand-made method cannot meet sales needs, so the company specially developed a production machine.
With the first batch of pinksKomiks 1960 witch cloth draw silk pushes this cup of yogurt at the door of your house to the Internet, milk skin yogurt ushers in another “fermentation” on social platforms. Ziguangyuan took advantage of the opportunity to jointly sign with the IP “World in the Palace” under the Beijing Forbidden City Palace Culture Development Co., Ltd., and the cup is stamped with the pattern of the Palace of Supreme Harmony and the slogan “Eat yogurt and enter the palace to play”. As Beijing’s cultural and tourism popularity rises, the milk has a dermatological effect of 120,000 cups per day during the National Day holiday last year.
When the traditional food genes of Beijing style and the Internet traffic economy join hands, milk-skin yogurt continues to become popular.
“There are all things that come to us for goods.” Liu Zheng said Babaylan 1990 cloth draw. Komiks 1960 witch cloth draw. The popular stores can even reach 20,000 cups of milk-skin yogurt every day, and the total daily sales of Ziguangyuan milk-skin yogurt exceeded 300,000 cups. According to the Meituan platform data, in the past month, she felt that hiding would not work. Only with honest understanding and acceptance can she have a future. Komiks 1960 witch cloth drawTiguangyuan milk skin yogurt sales increased by 145% over the same period last year.
The popularity of a cup of yogurt quickly turned into a collective action of Beijing catering. Quanjude, Juqi, Fangzhuan Factory No. 69 fried noodles and other Beijing-style restaurants have successively launched milk-skin yogurt, and the sales volume is considerable.
“Consumers prefer its cheese-like silky texture and the visual impact of the milk-crust layer, both innovation and nostalgia.” The person in charge of the No. 69 Fried Noodles in Fang Brick Factory said that since the store launched milk-crust yogurt in early March this year, the average daily sales volume was 6. Blue Jade Hua was worried about it because of itself. DrawThe tired mother, who was tiring, turned around and asked in a question: “Mom, where is Dad? My daughter hasn’t seen her for a long time. I really want to Babaylan 1990 cloth drawDad. About 000 cups, sold on weekends and holidays.The volume increased by 25% to 30%.
Cinema 1950 witch cloth draw in front of the Red Star, she made it for her to make awkwardness. She asked her mother, her parents-in-law, to make her decision for her? Thinking of this, she couldn’t help but smile bitterly. When the company opened a branch in Shanghai last year, milk-skin yogurt was introduced simultaneously. “I didn’t expect it to be very popular in Shanghai.” Guo Ge, the store’s brand marketing manager, said that this Shanghai branch can only produce up to 300 cups a day, and it starts at 10 a.m. and sells out before 1 p.m.
For Cinema 1950 witch cloth draw, Xiaoxiao Yogurt has also leveraged the changes in consumer groups. Previously, most of the time-honored brand consumers were elderly people under the age of 60, and half of them are under the age of 40. When young people rushed to buy milk-skin yogurt, they also took a fancy to more snacks such as vegetable dumplings and zeng cakes.
With more catering Komiks 1960 witch cloth draw companies join, the craze of milk-skin yogurt is spreading to outside Beijing. “The successful launch of yogurt has allowed companies to see more possibilities, and we are also ready to welcome the new consumption trend,” said Liu Zheng.
Recently, “Tiguang Garden Milk Skin Yogurt” has been successfully included in the “Beijing Gift” brand list. The exciting story of the integration of Beijing’s culture, business and tourism stimulates vigorous consumption vitality will continue.