The “New Year’s Day and Happy New Year – Celebrate the New Year in the Forbidden City” exhibition started on January 6th was extremely popular during the Spring Festival, and the Forbidden City even reached the point where “it is hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to visit the Forbidden City lined up in a long queue. Even the Treasure Hall and the Watch Hall were lined up to the square from the entrance to Komiks. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
Refined management of audience traffic
The hot winter tourists wave has formed a huge contrast with the previous winter. The fundamentals of exploration are the audience traffic management explored by the Palace Museum.
Since 2012, in order to balance the huge gap between off-season and peak season, holidays and weekdays, the Palace Museum has solicited social opinions many times.
After full preparation and experimentation, starting from June 13, 2015, the Palace Museum has officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peak of visitors with more than 100,000 people or even 180,000 visitors per day no longer exists, and the audience has been evacuated in an orderly manner to other days, so everyone is more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. With the continuous increase in the number of visitors, the pressure of on-site ticket sales is extremely high. As the Palace Museum continues to upgrade and renovate the ticket sales system, develop diverse ticket purchase methods, cultivate audiences’ online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually achieve continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the “Ten Years” holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the online ticket sales ratio reached 100%, officially entering the era of “museum full-network ticket sales”.
In this way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, the Forbidden City can handle the “big test” of 80,000 people for several days. Although those who want to see have to endure the pain of no ticket, it guarantees visitors.v.com/”>Komiks‘s exhibition experience is commendable.
This year’s eye-catching
The “Celebrating the New Year in the Forbidden City” exhibition was launched for the first time this year, and it has also become the direct reason why citizens and tourists are flocking to it. Ms. Hu, a citizen, went there specially to see the exhibition on the first day of the Lunar New Year. “A few days ago, I visited the International Trade Center and saw the “Komiks‘s “Cinema. “A few days ago, I visited the International Trade Center and saw the “Komiks‘s “<a Komiks‘s “<a Cinema. “A few days ago, I visited the International Trade Center and saw the “<a Komiks‘s “<a <a Komiks‘s “<a <a “> The exhibition area of the New Year in the Palace Museum is quite interesting. Now the Forbidden City really has ideas on promotion. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City. ”
Ms Hu’s words are indeed very representative. In recent years, with the development and promotion of cultural and creative products of the old palace tourism and cultural products and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, which makes people unable to help but have a new idea.
Beijing Youth Daily reporter learned that the “New Year and New Year – Celebrate the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The cultural relics exhibition is located in the main hall of the Meridian Gate and the East and West Yanchi Tower exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum, and have received strong support from China’s National First Historical Archives, Shenyang Palace Museum and other units.
Cinema The real-life experience part includes the entire open area of the Forbidden City. The exhibition will include “Pray for blessings and welcome fortune, worship ancestors and filial piety, be friendly with relatives and family, be diligent in office and relatives with virtuous people, travel and entertainment, and enjoyment. The six themes of BabaylanHeavenly and Happy” fully demonstrate the New Year customs of the Qing Dynasty. Spring Festival couplets and door gods with auspicious meanings are hung at the door of the palace, and gorgeous palace lanterns are decorated under the corridors. More than 1,000 imitations are used in total. It is worth mentioning that this is the first time that the Forbidden City restored the “Sky Lantern” and “Wansheng Lantern”. The Sky Lantern and Wansheng Lantern were one of the most grand activities for the New Year in the early and mid-Qing Dynasty. From the time of establishment to withdrawal, more than 8,000 people were used.
Admission Change
Celebrating the New Year in the museumBabaylanShang
According to Xinhua News Agency, many museums across the country ushered in a peak of crowds during the Chinese New Year. The number of visitors to the Henan Provincial Museum on the second day of the 19th day of the 19th day of the 19th day of the 19th day of the 19th day of the 19th day of the 19th day of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the The popularity of the Palace Palace soared during the Spring Festival this year, and it is not surprising that the tickets for the 7-day holidays were booked early. Shan Jixiang, director of the Palace Museum, introduced that “New Year’s greeting – Celebrating the New Year in the Forbidden City” has been held for more than 20 days, and the average number of visitors per day has exceeded 20,000. In the “Praying for Blessings and Welcomes Fortune” unit, people can see the word “Fu” written by the five emperors of Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang; the “Dunqin and Mu Clan” unit restores the banquet of the emperor, clan relatives and concubines on New Year’s Day. href=”https://comicmov.com/”>Komiks drinking scene; the “Entertainment and Entertainment” unit reproduces various entertainment activities of the ancients during the Chinese New Year, such as the Eight Banners performing “figure skating” and acrobatics on the ice.
Wenbu Museum volunteer Guan Jun said: “After 2015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is getting higher and higher. ”
Wenjian experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming increasingly together with the Spring Festival Gala, New Year’s movies, New Year’s music, and the Chinese New Year’s Lantern Festival, becoming an option for people to celebrate the Spring Festival.
Let’s play the 2019 Forbidden City ExhibitionKomiks Tour route
After entering the door, go to the Meridian Gate and Yanchi Tower to see the exhibition first. href=”https://comicmov.com/”>Babaylan———————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————The original palace lanterns – go to the Cining Palace to visit the temple fair to buy Babaylan – go to the Yanxi Palace of the East Six Palaces to see the Internet celebrity palace. At the same time, there are also the newly renovated Treasure Hall and Watch Hall in the eastern region, which will definitely make you excited!
Focus 1: Palace lanterns and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the usage, history, and the detailed dimensions of the sky lanterns and lunar life lamps in the literature, but also found lamp body models, lamp couplet samples, and original lamp poles in various warehouses, restoring the “sky lanterns” and “lunar life lamps” that have disappeared for nearly 200 years for the first time.
Highlight 2: Buy Buy
From January 28 (the Little Year of the Lunar New Year) to February 12 (the eighth day of the first lunar month), 145 Chinese time-honored enterprises from 10 provinces and cities in Komiks Garden and the square outside the Cining Gate will display special food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. here. The New Year cultural and creative culture of the Forbidden City can also be bought here!
Highlights 3: Visit the New Year’s Elegance Exhibition
The “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition will be held at the Meridian Gate, East Yanchi Tower, and West Yanchi Tower. For example, the “Duanqin and Family” unit displays the scene of the emperor, clan relatives and concubines having a banquet respectively on New Year’s Day. The banquet table was placed in reference to the records of the meal stalls in the 48th year of Qianlong’s reign (1783), and more than 100 cultural relics were used, which was very spectacular. (Reporter Wang Yan)